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Avoid These Startup Pitfalls
Vicente Évora
November 06, 2024
In today’s email (1,142 Words | 4 Min 40 Sec read):
Today’s Read
Overview
The Startup J Curve by Howard Love takes us through the intense, high-stakes journey of building a startup.
Love introduces the “J Curve” model to help founders understand and manage this journey, breaking down the process into six key phases. Get the book here.
(VOD=Valley Of Death) | Source: https://www.michaelpapanek.com/four-strategies-navigating-j-curve-change/
What is the J Curve?
Picture a “J”-shaped line: a quick drop, followed by a gradual climb that eventually takes off steeply upward. This curve symbolizes the typical startup trajectory:
Initial Drop: Setbacks and early struggles after launching.
Gradual Rise: Adjusting, finding what works, and growing.
Exponential Climb: When you’ve hit the right formula, and things finally start taking off.
Love breaks this journey into six stages that nearly every startup faces. Each phase has specific hurdles, but it also builds on the last, leading toward sustainable growth.
