How to Get Your First Real Customers

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Today’s Read

Overview

Have you ever wondered why some innovations take off while others fade away? Geoffrey A. Moore tackles this exact problem in Crossing the Chasm.

It's a book about why groundbreaking ideas struggle to gain mass adoption—and how to fix that. Get the book here.

The Chasm in the Adoption Lifecycle

Moore starts with the Technology Adoption Lifecycle:

1. Innovators: Tech enthusiasts who love being first.
   (Think: the person who pre-orders every new gadget).

2. Early Adopters: Visionaries who see the big potential.
   (These are your "idea people.")

3. Early Majority: Pragmatists who need proof.
   (They won’t buy until they’re convinced it works.)

4. Late Majority: Skeptics who adopt when it’s standard.
   (Think of your grandparent using Facebook now.)

5. Laggards: Traditionalists who resist change.
   (Still using a flip phone.)

Here’s the catch: there’s a huge gap—the chasm—between the early adopters and the early majority.