How to Start a Business for (Almost) Nothing

In today’s email (891 Words | 3 Min 38 Sec read):

Today’s Read

Overview

The $100 Startup by Chris Guillebeau is a guide to starting a small, low-cost business that matches your passions with what people are willing to pay for.

The goal?

To achieve freedom. Whether that means quitting a job, traveling, or simply working on your own terms, Guillebeau shows that anyone can do it.

And you don’t need millions to start — just $100 in many cases. Get the book here.

The Big Idea: Convergence

At the core of the book is convergence. What does this mean?

It’s the sweet spot where:

1. What you love to do (passion)

2. What you’re good at (skills)

3. What people will pay for (market demand)

Guillebeau explains that if you can find this overlap, you're already on the right track.

Example: Brett Kelly, an Evernote expert, wrote Evernote Essentials, an e-book teaching others how to use the app. He turned his skill and love for the product into something valuable — and profitable.

Passion isn't enough. It must align with market needs.