Stop Building Useless Features

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Today’s Read

Overview

If you want to build products that people love, you need more than just a great idea. You need a process.

That’s what Marty Cagan’s Inspired is about. It’s not just a book on product management—it’s a blueprint for how great tech products are actually created. Get the book here.

What Makes a Great Product Manager?

Cagan says that a product manager is like the CEO of the product—but with no real authority.

Wait, what?

That means you don’t tell engineers and designers what to build. Instead, you lead through influence. You:

  • Understand the customer better than anyone.

  • Align business goals with user needs.

  • Work with engineers and designers to figure out the best solutions.

A bad PM just gathers requirements and hands them off. A great PM uncovers what customers truly need and works with the team to create something valuable.

Think of Steve Jobs’ famous line: "People don’t know what they want until you show it to them."

Your job is to discover what will delight customers—not just ask them what they want.

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