This Secret Will Set You Apart Everywhere

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Today’s Read

Overview

Will Guidara’s Unreasonable Hospitality reveals the extraordinary power of going beyond expectations to create moments that leave a lasting impression. Drawing from his time as co-owner of the world-renowned Eleven Madison Park, Guidara redefines what it means to serve others, whether in business or everyday life.

At its heart, the book is about human connection—how thoughtful, generous acts can turn ordinary experiences into unforgettable ones. Get the book here.

Core Idea: Unreasonable Hospitality

Imagine this: you go to a restaurant, and the food is incredible, but what truly blows you away is how the staff makes you feel. You’re not just a customer—you’re the center of their universe.

That’s the crux of Guidara’s philosophy. He believes businesses (and people) can stand out by doing more than what’s expected. Not just “more,” but something delightfully unexpected.

Why? Because people don’t just remember products or services—they remember moments.